WeChat ID :
Login/Register
Posted on 6 Sep 2026
168
How to Get the Best Deal When Buying a New Home from a Developer | Exclusive Asset
Buying a new home is not just about asking, “How much discount can I get?” The real value comes from looking at the complete package — price, incentives, transfer costs, furniture, financing and the timing of your negotiation.
Home › Articles › New Projects › How to Get the Best Deal on a New Home
Many buyers assume that the listed price and promotion are fixed and that every customer receives the same deal. In reality, two people buying the same house model at roughly the same time may receive very different packages.
So how can you improve your chances of getting the best overall deal? Here are 10 practical strategies to consider before paying a reservation fee.
The first question many buyers ask is, “How much discount can you give me?” But a better question is: “What is the total value of this deal?”
A developer package may include:
| Example | Project A | Project B |
|---|---|---|
| House Price | THB 20 million | THB 20 million |
| Cash Discount | THB 500,000 | THB 300,000 |
| Other Benefits | THB 100,000 | THB 500,000 |
| Total Deal Value | THB 600,000 | THB 800,000 |
This is why buyers should calculate the net value of the full package rather than looking at the headline discount alone.
Sales galleries and show houses are designed to help buyers imagine what living in the project could feel like. That is useful — but it can also make buyers decide faster than they otherwise would.
Before reserving a unit, ask clearly:
The more information you have, the easier it becomes to compare offers and negotiate based on facts rather than emotion.
Demand differs from one unit to another.
Prime units such as corner plots, park-facing homes, lakefront units or houses with highly desirable orientations may have less room for negotiation because demand is stronger.
Other units may be more flexible, especially:
A completed home that remains unsold can carry holding costs for the developer.
As a result, selected Ready to Move units may sometimes receive stronger promotional packages.
Your bargaining position may improve if you:
Developer promotions are not always the same throughout the year.
Special campaigns may appear around:
This does not mean you should always wait until the end of the month. However, if you have flexibility, it is worth asking whether a new campaign or stronger incentive is coming soon.
If the sales team says, “This is already the lowest price,” the conversation does not necessarily have to end there.
You can ask about:
Before making a final decision, compare at least 2–3 projects in the same market segment.
A fact-based negotiation is usually more effective than simply asking, “Can you reduce the price further?”
If your budget is clear, your financing is ready and you are in a position to make a decision within a reasonable timeframe, make that clear to the sales team.
A buyer who is genuinely ready to proceed may give the sales team more reason to request additional approval or incentives from management.
Before paying a reservation fee or signing a contract, check:
Any agreed benefit should be clearly documented in writing.
A discount may look exciting, but a home is a major long-term purchase.
If the location is inconvenient, the layout does not suit your family, the property has high ongoing costs or the unit may be difficult to resell, a strong promotion today may not compensate for those disadvantages later.
Visiting the sales office is only one way to find a good deal. Selected projects may also offer ready-to-move homes, special inventory, stock-clearance units or unit-specific promotional packages.
Exclusive Asset brings together selected new project homes and special opportunities from multiple locations to help buyers compare prices, promotions and available options more easily.
Getting the best deal on a new home does not simply mean paying the lowest price.
The true value comes from looking at the complete package: purchase price + discount + incentives + transfer costs + contract terms + unit quality.
Buyers who have better information, understand the timing and know what questions to ask are usually in a stronger position to make a smart long-term decision.
In some cases, yes. Negotiation depends on the developer's policy, sales period, unit type and the buyer's readiness. Buyers may also negotiate incentives beyond the purchase price.
Stronger campaigns may appear near the end of a month or quarter, during property fairs, inventory clearance periods or when a developer is accelerating ready-to-move sales.
Depending on the project, you may ask about transfer fees, common area fees, air conditioners, furniture, kitchens, curtains, smart home systems, EV chargers or decoration credits.
Sometimes. Completed inventory may receive stronger promotions when a developer wants to accelerate sales and ownership transfers.
Umavan Songsiri
Head of New Project, Exclusive Asset
Specialising in new project home consultation, project comparison, unit selection and buyer coordination to help clients identify suitable properties and purchasing terms based on their budget and lifestyle needs.
Exclusive Asset
A professional real estate brokerage specialising in branded homes, luxury residential properties and selected new housing projects across Bangkok and the surrounding metropolitan area.
Note: Prices, promotions, free items and purchasing conditions vary by developer, project, unit and sales period. Buyers should verify all current terms before making a purchase decision.
```
