“Exclusive Asset” points out that the housing market at the end of 2025 will be fiercely competitive - advises owners of second-hand homes to rush to sell and hold cash.

Exclusive Interview

“Exclusive Asset” Foresees Fierce Competition in Thailand’s Year-End Housing Market – Advises Homeowners to Sell and Hold Cash

Exclusive Interview with Natthakom Kerdanun, CEO of Exclusive Asset Co., Ltd.

Interviewer: How do you view the overall housing market toward the end of this year?

Natthakom: “This year has been a challenging one for the property sector. The Thai economy hasn’t fully recovered yet, household debt remains high, and banks have tightened their mortgage lending criteria. As a result, consumers’ purchasing power has weakened. We’re seeing buyers take longer to make decisions—many have postponed their purchases or shifted to the second-hand home market instead.

“On the other hand, new supply continues to flow into the market, particularly in the mid-to-upper segments priced above 10 million baht. This segment is extremely competitive as major developers race to clear existing inventory. Overall, the market is clearly showing signs of oversupply.”

Interviewer: How has this situation affected the second-hand home market?

Natthakom: “The resale market is feeling the full impact. When new developments launch with heavy discounts, buyers have more choices. Any second-hand home that’s priced above market levels immediately becomes difficult to sell.

“According to data from the Real Estate Information Center, listings of second-hand homes rose more than 15% in the first half of 2025, while demand fell 8–11%. This reflects a classic ‘supply-surplus, demand-deficit’ environment—the most intense competition we’ve seen in years.

“I’ve noticed many homeowners beginning to lower their asking prices to close sales faster, realizing that holding properties longer only adds pressure from taxes and maintenance costs.”

Interviewer: As an expert, what’s your advice to homeowners considering selling now?

Natthakom: “My key message is ‘don’t wait until next year.’ This is not a seller’s market—it’s a buyer’s market. Those ready to sell should make their properties stand out today: refresh small details, price realistically, or work with a professional agent who can manage a strategic sales plan.

“Most importantly, holding cash right now is smart. In a high-interest-rate environment, liquidity is a weapon. Those with cash can negotiate better. It’s like being ready to act while others are still waiting.”

Interviewer: Do you expect the market to recover next year?

Natthakom: “Personally, I see 2026 as another year of market correction. But it’s also a window of opportunity for cash-rich investors. With demand yet to rebound fully, project prices will remain negotiable—ideal for acquisitions or buy-to-rent investments.

“For homeowners still holding properties, waiting may not be the best option. Time has a cost. Selling now while there are still genuine buyers is better than waiting until the market freezes.”

Interviewer: How is Exclusive Asset adjusting its strategy to this market environment?

Natthakom: “We’re focusing on elevating the quality of sales and marketing. Our team integrates AI-driven analytics and data platforms to assess locations and price points, helping clients close deals faster. Transparency and strategic consultation are our core values. In this kind of market, homeowners don’t just need someone to post listings—they need advisors who truly understand market timing.”

Interviewer: Any final thoughts for homeowners at the end of this year?

Natthakom: “The housing market today is like a racetrack—every participant must plan their moves precisely. Anyone who hesitates loses pace. Homeowners should see the bigger picture and not cling to their original purchase prices. The market is changing fast. The key is informed decision-making—turning your property into cash that’s ready to move before others do.”